Tag Archives: Hospitals

Court rejects 340B payment cuts in big win for hospitals

Dive Brief: U.S. District Court Judge Rudolph Contreras has decided against the Trump administration in its plan to cut 340B payments for outpatient drugs that took effect in January 2018. Contreras said HHS didn’t have legal authority to reduce payments and sidestepped Congressional authority. The American Hospital Association (AHA), America’s Essential Hospitals (AEH) and the… Read More »

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What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »

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